Branding, Packaging and Website Designer
Pathana is a mental wellness company that focuses purely on the benefits nature gives us. Pathana’s audience are individuals working a 9-5 job, who want to switch off from constantly working, but don’t know where to begin. It encourages people who feel burnt out, in a rut or stressed to improve their mental wellbeing by introducing nature. The icon within the logo represents the three key components to Pathana, a hand for caring, a path for the physical and mental journey onwards and a leaf to show the huge importance of nature. The logo, colours and typography convey the brand personality, which is calm, friendly and versatile.
I produced outcomes for a Gymshark brief, which was to create an integrated campaign to increase brand awareness and lift favourability across 18 to 21 year olds. The outcome I created was called Venture, which is based around the idea that when you think to do something active, you do it as soon as you think of it. Targeted social media posts will prompt the audience to act on a thought by booking a session or taking a class. Venture will encourage people to use the Gymshark training app more, with the added feature of a community section for other young adults to come together.
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