Branding, Illustration and Print Designer
OKeto is a fictitious snack food brand centred on the Keto diet targeting adults aged 58-78 who statistically struggle health wise. Packets for three flavours of low carb tortilla crisps were designed, along with a brand guide booklet featuring the main brand assets - typefaces, colour palette, logo variations, letterheads, website and social media banners. Watercolour illustrations were traditionally painted and scanned in to create the digital concept. This painting approach aims to evoke a sense of softness, whilst the bright colours aim to increase the viewers’ attention and appetite. OKeto's logo was self-generated and the crisp packets were handmade.
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