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Katie Boorman
Branding & Marketing
Memory lane is a personal and supportive brand that produces bespoke care packages for those living with Alzheimer’s and their families, conveying a positive and encouraging message to the audience. The designs are bold and colourful to uplift the audience and stand out against competitors.
RESQ is an app aimed towards 18-25 year olds to encourage good CPR and guide them through a real time emergency. Using comedy as the narrative and colourful illustrations keeps the audience engaged.
The Dirt is Good campaign is a social media challenge aimed to get young adults outside through hiking and Instagram worthy locations.
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