Aura is an inclusive online makeup brand combining colour and emotions in the branding to convey a unique, fun and friendly narrative. Featuring four unique ‘Auras’; Passion, Tranquility, Euphoria and Empowerment, all with unique colour palettes and imagery which work in harmony as a house style.  

The finished outcomes include the logo, icons, a brand guide, posters, magazine covers, physical makeup palettes, a physical postal box, a website, and social media posts. The use of high quality, self-generated AI imagery in the marketing shows the unique narrative for each Aura and portrays the inclusivity for the brand.